One would think that putting symbols together to make words would be a casual affair, especially since language systems have already been established, but... Well, it is for most people. Flip on your computer, flail your hands against your keyboard, and you can be instantly communicating in the written form. You don't even have to use the shift key.

But language and its representative letterforms evolve faster than pesticide-resistant bugs. To help accelerate the evolution, we contribute by designing new typefaces. And to contribute to our bank account, we charge a meager sum to use these amazing typefaces, completely disproportionate to the massive effort we dedicated to their creation.

We're doing this for you, society. Don't mention it.